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Elon Musk Proclaims Twitter Rebrand to X

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Twitter might solely be hours away from being referred to as merely “X” as Elon Musk hinted on Sunday on the largest social media model identify shortening since Fb dropped the “the.”

“And shortly we will bid adieu to the twitter model and, step by step, all of the birds,” he tweeted — or no matter we’re purported to name it now — at midnight. He adopted minutes later by suggesting, “If a ok X emblem is posted tonight, we’ll make go stay worldwide tomorrow.” The corporate’s government chairman continued with extra cryptic messaging corresponding to a “Deus X” tweet one hour later and logo design tips like “If X is closest in model to something, it ought to, after all, be Artwork Deco.”

In the meantime, he joined a Twitter Spaces session titled “Nobody speak till we summon Elon Musk” (at in regards to the 01:03:00 mark) to verify that the brand could be altering and “it ought to’ve been finished a very long time in the past. Sorry it took so lengthy.” After apologizing for background interruptions whereas apparently taking part in Diablo 4, he claimed “we’re slicing the Twitter emblem from the constructing with blowtorches… it’s bought to return off in some way.”

On Sunday afternoon, he followed up with information that the URL “X.com now factors to twitter.com” and that an “interim” emblem will go stay “later at the moment.”

In keeping with a Threads publish by Platformer editor Zoe Schiffer, Musk notified Twitter staff of the change to “X” through electronic mail that evening, which he known as the “final electronic mail he’ll ever ship from a Twitter electronic mail deal with.”

The brand new identify change follows Musk’s private line of company branding, from entities like SpaceX and xAI to Twitter’s personal shift from Twitter, Inc. to X Corp. in April. However to ensure his late-night title change tease was completely clear, he tweeted, “Undecided what refined clues gave it manner, however I just like the letter X.”


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